The vacancy is well-structured with clear expectations and a competitive salary, though some details could be improved.
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Overview
Join Palta as a Senior User Acquisition Manager to lead Google Ads strategies for the #1 AI-powered health coaching app. Drive impactful user acquisition with autonomy and creativity. Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support. Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.
What You'll Do
- •Strategic Scaling of Paid UA: Plan, execute, and own your strategy to hit KPIs. You are building a scalable UA engine across Google and beyond.
- •Extreme Ownership & Prioritization: You own the goals, not the tasks. We provide the resources and the "Why"; you define the "How". Something blocks you? Your manager's only job is to remove it. No hand-holding, no micro-management - just results.
- •Lead Creative Testing Frameworks: Build and manage predictable, scalable frameworks for testing thousands of creatives. You know how to find a winner, why it won, and how to replicate that success at scale.
- •Aggressive Budget & ROAS Management: Responsible for dynamic budget allocation to maximize ROAS. You decide where the next dollar goes.
- •Creative, MarTech & Growth Collaboration: Guide the creative team's focus, forecast asset delivery, write airtight technical requirements for MarTech, and collaborate with Growth. Every department is deep in UA context - that's how we move fast.
- •Data Deep-Dives & Growth Execution: You live in the metrics. You dig into LTV, monetization, and web funnels when something feels off. If a number moves, you're the first to ask "Why?"
- •Analytics Mastery (SQL & Dashboards): Data-literate by default. Whether it's a quick SQL slice or a full dashboard build - you don't wait for someone else to pull it for you.
Perks and Benefits
- •Competitive salary package commensurate with experience, plus stock options
- •The equipment you need to do your job
- •21 days annual leave, plus bank holidays
- •Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus
What We're Looking For
- •Experience with medical verticals under strict policy regulations or healthtech/wellness (Strong advantage)
- •Google Ads Mastery (or Platform Agility): Deep knowledge of the Google Ads tech stack. Fluency in other platforms is a plus, not a liability.
- •Proven track record managing significant monthly budgets ($300k+/mo)
- •US market - you know the landscape, the benchmarks, the playbook
- •Deep hands-on experience with web funnels
- •Proficiency in BI tools (Looker, PowerBI, Tableau or equivalent) and tracking platforms (GA4, AppsFlyer or equivalent).
- •Data Hunger: Comfortable diving into Looker, Superset, or similar.
- •Ambiguity. When the roadmap shifts or a new problem appears with no clear solution, you don't freeze - you build.
- •You can sell your ideas to cross-functional teams (Growth, Creative, MarTech, Analytics) and negotiate priorities with stakeholders who don't report to you.
- •Not a yes-person. We expect you to challenge your manager. If he's wrong - say so. If a process is broken - flag it. Direct, honest feedback in both directions is how we get things done.
- •You care about how UA affects LTV, product retention, and the business bottom line. Business owner first, media buyer second.