Senior Vice President / General Manager, Audience & Growth
6.0/10
Foundry
Not specified
Office / on-site
senior
about 2 months ago
marketingproductSEOsocial medianewslettersdigital distributiongrowth analyticsconversion optimizationA/B testing
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Description
What you'll do
- •Own the strategy and performance for audience growth across all publications and platforms.
- •Build and scale community-driven audience engagement strategies that deepen reader relationships and loyalty.
- •Own the growth of affiliate commerce and subscription businesses across the portfolio.
- •Lead paid subscription and premium membership strategy.
- •Oversee paid acquisition across search, social, and emerging channels.
- •Define KPIs across audience growth, engagement, and revenue.
- •Leverage data and experimentation to optimize performance.
- •Deliver insights and reporting to executive leadership.
Requirements
- •10–15+ years in digital media, consumer platforms, or growth-focused environments.
- •Proven success in audience growth, engagement, and consumer revenue.
- •Deep expertise in SEO, social, newsletters, and digital distribution.
- •Experience scaling affiliate commerce and/or subscription businesses.
- •Multi-brand or portfolio experience strongly preferred.
- •Strong general management mindset balancing strategy and execution.
- •Experience building and leading high-performing, cross-functional teams.
- •Ability to collaborate across editorial, product, tech, and commercial teams.
- •Deep understanding of growth analytics and conversion optimization.
- •Experience with experimentation frameworks (A/B testing, etc.).
- •Ability to translate data into strategic business decisions.
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