SMM Manager

MediaLine is seeking an SMM Manager to develop social media strategies for two units focused on HR communications and corporate culture. The role involves content creation, analytics, and community management. MediaLine is a communication group with over 20 years in the corporate media market, serving 48 companies from the top 100 in Russia. We create media for VTB, Inter RAO, ALROSA, EuroChem, and over 240 other companies, established the main industry award for internal communications, and created the National Association of Corporate Communication Experts.

• •Develop and implement SMM strategy aligned with business goals: awareness, leads, HR brand.
• •Analyze product, target audience, and competitors; select priority platforms (VK, Telegram, MAХ, etc.).
• •Create and manage content plan: topics, formats, frequency, key messages.
• •Produce content — texts, visuals, videos.
• •Prepare analytics and reports: reach, ER, conversions, cost per lead/subscriber, numbers and conclusions.
• •Monitor information field: mentions, trends, crisis situations — and respond quickly.
• •Moderate communities, respond to comments and messages, manage feedback, enhance loyalty.
• •Participate in PR campaigns and special projects, integrate activities into social media, launch joint initiatives with partners.

• •Schedule 5/2, from 10 to 19 (negotiable).
• •Hybrid format: 1 day in the office + attending events.
• •Other conditions to be discussed with the successful candidate.