Social Media & Growth Lead, DeFi

Gyld Finance is seeking a Social Media & Growth Lead to manage their voice across various platforms and generate inbound interest in their DeFi offerings. This part-time role offers a competitive retainer with potential for full-time conversion.

Gyld Finance is building the tokenized fixed income layer for crypto. We purchase USD-denominated corporate bonds, hold them in DTC-eligible custody within a bankruptcy-remote issuing vehicle, and issue them on-chain as yield-bearing tokens for institutional investors outside the US. Our tokens are distributed through centralized exchanges and DeFi vaults, bringing real corporate credit yield into the on-chain economy. We are backed by leading crypto investors including Lightshift and GSR, and we launch our first instrument in Q3 2026. The team combines backgrounds in institutional trading, structured finance, and smart contract engineering.

• •Own Gyld’s social presence end to end: strategy, content calendar, writing, posting, and engagement across Twitter/X, LinkedIn, Telegram, and Farcaster
• •Build Gyld’s reputation as the credible voice on tokenized fixed income and RWA yield, through threads, market commentary, product explainers, and data-driven content
• •Generate qualified inbound leads: vault curators, DeFi protocols, exchanges, funds, and institutional investors reaching out to us because of what we publish
• •Engage authentically in the DeFi conversation: reply to and build relationships with founders, curators, researchers, and KOLs across the ecosystem
• •Work with the founders to translate complex structuring and regulatory concepts into content that is accurate, compelling, and compliant
• •Support ecosystem and BD initiatives: launch announcements, partner co-marketing with protocols and exchanges, and community channels
• •Report monthly on what works: follower quality, engagement from target accounts, inbound volume and conversion

• •A competitive monthly retainer with a clearly defined scope
• •A genuine path to a full-time role with salary plus meaningful equity in an early-stage, well-funded startup
• •A front-row seat at the intersection of institutional finance and DeFi, working directly with the founders
• •Remote and flexible working, with the option to join us at key industry events
• •The chance to define a category. Tokenized fixed income is early, and you will shape how the market talks about it

• •Non-negotiable: Deep, demonstrable familiarity with the DeFi ecosystem. You know the protocols, the people, and the discourse, and you can show us accounts or content you have grown
• •An existing network in crypto: founders, curators, researchers, KOLs, or ecosystem teams who know your name
• •Working knowledge of how our market operates, including RWA tokenization, tokenized treasuries and credit, DeFi vaults and curators, lending markets, leverage and looping strategies, stablecoins, and the major chains and their ecosystems
• •Excellent written English. You can write a technical thread that is sharp, accurate, and native to crypto Twitter, and a LinkedIn post that lands with an institutional audience
• •Self-directed and comfortable owning a function at an early-stage startup
• •Strong plus: Experience marketing an RWA, stablecoin, yield, or structured product protocol
• •Familiarity with institutional or fixed income concepts: bonds, yield, credit, custody, settlement
• •Experience running Telegram or Discord communities for a protocol or token
• •Prior work with exchanges, vault curators, or DeFi integrations on co-marketing
• •Basic analytics skills: social listening tools, engagement analytics, attribution of inbound leads