UC
Team Lead/Head of Retention
7.0/10
Unknown Company
Not specified
Remote
lead
about 2 months ago
analyticsigamingmarketingCRMCustomer.ioA/B testingdata analysis
AI Summary
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Description
What you'll do
- •Develop CRM strategy: segmentation, player lifecycles, trigger and mass chains.
- •Plan and launch CRM campaigns across all channels (email, push, SMS, Telegram, in-app).
- •Build and optimize regular flows: onboarding, reactivation, churn-prevention, VIP/Pre-VIP, LTV growth.
- •Manage bonus-promo mechanics with Bonus/Promo: math, targeting, KPIs.
- •Create and maintain CRM content calendar and unified test calendar.
- •CRM analytics: set metrics and control RR, DAU, CR→dep1-dep5, BR, Bonus ROI, OR/CTR.
- •Formulate, launch, and analyze hypotheses and A/B tests.
- •Manage channel deliverability: domains, reputation, infrastructure with Tech.
- •Coordinate with design, copywriters, BI, tech team.
- •Regular CRM effectiveness reporting and optimization proposals.
Conditions
- •Competitive salary discussed during the interview.
- •Stable bi-weekly salary payments.
- •Flexible work schedule (5/2 with flexible start).
- •20 working days of vacation, 4 days off.
- •Fully paid sick leave/vacation.
- •Partial compensation for education/medical services after probation.
- •Remote work.
- •Access to corporate library MyBook.
- •Friendly and supportive team without toxicity.
- •Unlimited opportunities to unlock potential, grow, and develop with the company.
Requirements
- •Experience in CRM within iGaming.
- •Experience with tier 2, tier 3 geos.
- •Strong product logic: understanding LTV, retention, behavioral analytics.
- •Knowledge of CRM platforms (Customer.io / others).
- •Ability to work with data.
- •Skills in hypothesis building, A/B testing, analysis.
- •Systematic approach, quick decision-making, ability to work at a fast pace.
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