Team Lead/Head of Retention

Lead CRM strategy development and execution for an iGaming project, focusing on player retention and lifecycle management.

## What you'll do

• •Develop CRM strategy: segmentation, player lifecycles, trigger and mass chains.
• •Plan and launch CRM campaigns across all channels (email, push, SMS, Telegram, in-app).
• •Build and optimize regular flows: onboarding, reactivation, churn-prevention, VIP/Pre-VIP, LTV growth.
• •Manage bonus-promo mechanics with Bonus/Promo: math, targeting, KPIs.
• •Create and maintain CRM content calendar and unified test calendar.
• •CRM analytics: set metrics and control RR, DAU, CR→dep1-dep5, BR, Bonus ROI, OR/CTR.
• •Formulate, launch, and analyze hypotheses and A/B tests.
• •Manage channel deliverability: domains, reputation, infrastructure with Tech.
• •Coordinate with design, copywriters, BI, tech team.
• •Regular CRM effectiveness reporting and optimization proposals.

## Conditions

• •Competitive salary discussed during the interview.
• •Stable bi-weekly salary payments.
• •Flexible work schedule (5/2 with flexible start).
• •20 working days of vacation, 4 days off.
• •Fully paid sick leave/vacation.
• •Partial compensation for education/medical services after probation.
• •Remote work.
• •Access to corporate library MyBook.
• •Friendly and supportive team without toxicity.
• •Unlimited opportunities to unlock potential, grow, and develop with the company.

• •Experience in CRM within iGaming.
• •Experience with tier 2, tier 3 geos.
• •Strong product logic: understanding LTV, retention, behavioral analytics.
• •Knowledge of CRM platforms (Customer.io / others).
• •Ability to work with data.
• •Skills in hypothesis building, A/B testing, analysis.
• •Systematic approach, quick decision-making, ability to work at a fast pace.