Team Lead / Head of Retention

LVLX-Partners is seeking a Head of Retention to develop CRM strategies and manage campaigns in the iGaming sector.

## What you'll do

• •Develop CRM strategies including segmentation and lifecycle management.
• •Plan and launch CRM campaigns across multiple channels.
• •Optimize onboarding and retention flows.
• •Manage bonus and promo mechanics.
• •Create and maintain CRM content calendars.
• •Analyze CRM metrics and conduct A/B testing.
• •Coordinate with design, copywriters, BI, and tech teams.
• •Report on CRM effectiveness and suggest optimizations.

## Conditions

• •Competitive salary discussed during the interview.
• •Stable bi-weekly salary payments.
• •Flexible work schedule (5/2 with flexible start).
• •20 working days of vacation, 4 days off.
• •Fully paid sick leave/vacation.
• •Partial compensation for education/medical after probation.
• •Remote work.
• •Access to MyBook corporate library.

• •Experience in CRM within iGaming.
• •Experience with tier 2 and tier 3 geographies.
• •Strong product logic and understanding of LTV and retention.
• •Knowledge of CRM platforms like Customer.io.
• •Data analysis skills.
• •Ability to build hypotheses and conduct A/B testing.
• •Systematic approach and decision-making skills.