Genesis

User Acquisition Manager (Promova)

8.0/10

Genesis

$57,500 – $97,750 USD
Remote
mid
about 4 hours ago
marketingtechMeta AdsAppsFlyerSKANCAPITiktok AdsGoogle AdsApple Search Ads

AI Summary

The vacancy is well-structured with clear responsibilities and requirements, but lacks some details on payment terms and company links.

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Description

Your Areas of Impact

  • Set up and run paid campaigns in Meta: from account preparation and audience targeting to scaling performance.
  • Support the analytics system: set up Appsflyer, Pixel and CAPI, and turn data into actionable marketing insights.
  • Achieve sustainable profitability by meeting ROI/ROMI targets and controlling CPA.
  • Search for the growth opportunities by testing new audiences, markets, and marketing approaches.
  • Test initiatives: develop hypotheses, run experiments, and scale successful strategies.
  • Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.

Corporate Benefits

  • 🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences;
  • 🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.
  • 🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Requirements

What We’re Looking for

  • Core experience:
  • 1+ year in performance marketing with hands-on Meta Ads experience.
  • Proven expertise in mobile direct-buy UA: you know how to run and scale app campaigns.
  • Deep understanding of AppsFlyer, SKAN, and CAPI.
  • Testing mindset: ability to form hypotheses, run experiments, and scale what works.
  • English B1+.
  • Bonus points:
  • Experience with Tiktok Ads, Google Ads, Apple Search Ads.
  • Background in EdTech or language learning products.
  • Already built app tracking from zero — Pixel, CAPI, full setup.
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