User Acquisition Specialist, Mobile
9.0/10
Blockchain
$90,000 – $150,000 USD
Office / on-site
senior
about 2 months ago
cryptomarketingtechMeta AdsLookerData analysisGoogle AdsMobile App GrowthGrowth MarketingFacebook AdsUser AcquisitionAppsFlyer
AI Summary
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Description
What you'll do
- •Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
- •Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
- •Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
- •Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
- •Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
- •Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
- •Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.
Conditions
- •Competitive full-time salary based on experience and meaningful equity in an industry-leading company.
- •Role based in our Palermo office, with a mandatory in-office presence four days per week.
- •Opportunity to build your career at a rapidly expanding, global technology company.
- •Performance-based bonuses.
- •Apple equipment provided by the company.
- •Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
Requirements
- •5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
- •Expert working knowledge of AppsFlyer.
- •Proven success in ROAS-focused campaign optimization.
- •Experience managing monthly budgets exceeding USD 300k.
- •Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
- •Fluency in professional and technical English.
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