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Overview
Join Adapty as a User Acquisition Team Lead to drive multi-channel paid growth for subscription products in a fast-growing SaaS company. At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges.
What You Will Do
- •Lead acquisition strategy and performance across several client projects
- •Manage and support a team of UA specialists, ensuring high-quality execution
- •Build scalable frameworks for targeting, bidding, budgeting, and geo expansion
- •Drive creative testing cycles in partnership with the Creative Production team
- •Oversee tracking, event validation, and attribution quality across channels
- •Conduct weekly client reviews with insights, recommendations, and clear action plans
- •Align UA efforts with product growth and monetization initiatives
- •Stay current with industry trends, platform updates, and competitive landscape changes
What’s in it for you
- •Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies.
- •Exceptional compensation directly tied to your results.
- •Direct communication and ownership. No bureaucracy, no politics, just impact.
- •Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
- •Professional support. Language learning, sports, health insurance, laptop coverage, and more.
What We Expect
- •3+ years of hands-on experience managing paid UA across Meta, Google, TikTok
- •Proven results scaling mobile apps in multiple verticals
- •Experience with web-to-web acquisition flows
- •Strong analytical thinking and comfort with post-ATT measurement approaches
- •Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.)
- •Strong understanding of subscription economics
- •Ability to mentor, guide, and support UA specialists
- •Confident communicator with experience presenting strategy and performance to clients
- •Ability to structure experiments, interpret results, and recommend next steps
- •Fluent English and solid cross-functional collaboration skills
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