User Growth Lead - Latam
8.0/10
Binance
$82,000 – $138,000 USD
Remote
senior
8 days ago
business developmentcryptofintechmarketingweb3
AI Summary
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Description
User Growth Strategy
- •Lead and execute end-to-end user growth initiatives for the platform, with a focus on LatAM markets.
- •Develop scalable acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems.
- •Identify new growth opportunities, untapped user personas, and emerging market trends.
- •Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition.
Product & Marketing Collaboration
- •Partner closely with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution.
- •Act as the bridge between marketing and product teams to ensure growth features and campaigns are effectively launched and optimized.
- •Drive cross-functional growth initiatives across multiple stakeholders and regional teams.
Campaigns & Events
- •Organize and execute user growth campaigns, online/offline events, and ecosystem activations.
- •Design platform growth scenarios combining e-commerce, fintech use cases, and real-world payment adoption.
- •Develop campaigns inspired by successful fintech growth models (e.g. ecosystem/channel-based acquisition similar to leading digital banks).
- •Create innovative acquisition channels and community-driven engagement programs.
Data-Driven Growth Execution
- •Own growth KPIs including acquisition, activation, engagement, retention, CAC, and ROI metrics.
- •Use data insights, experimentation, and growth analytics to optimize campaign performance.
- •Establish reporting frameworks and continuously improve growth funnels through testing and iteration.
Ecosystem & Market Expansion
- •Understand the fintech landscape including crypto payments, crypto cards, embedded finance, and digital banking ecosystems.
- •Explore strategic partnerships and platform collaborations to accelerate user growth.
- •Help define regional growth playbooks that can scale globally.
Conditions
- •Shape the future with the world’s leading blockchain ecosystem.
- •Collaborate with world-class talent in a user-centric global organization with a flat structure.
- •Tackle unique, fast-paced projects with autonomy in an innovative environment.
- •Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- •Competitive salary and company benefits.
- •Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Requirements
- •5+ years of experience in user growth, growth marketing, product growth, or platform growth roles.
- •Strong understanding of user growth concepts, lifecycle management, and acquisition channels.
- •Experience in fintech, digital banking, crypto payments, crypto cards, or related financial ecosystems.
- •Proven experience launching and scaling growth campaigns with measurable business outcomes.
- •Strong analytical mindset with experience using data to drive decision-making.
- •Ability to work cross-functionally across Product, Marketing, Operations, and Business teams.
- •Entrepreneurial mindset with the ability to explore non-traditional growth opportunities and new customer segments.
- •Experience in LatAM markets is highly preferred.
- •Excellent project management and execution capabilities.
- •Experience in platform ecosystem growth or e-commerce growth strategies.
- •Familiarity with referral systems, partnership-led growth, and community-driven acquisition.
- •Experience working in high-growth startups or fintech environments.
- •Knowledge of crypto/web3 user behavior and payment ecosystems is a plus.
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