User Growth & Lifecycle Marketing Manager
Binance
The vacancy is well-structured with clear responsibilities and requirements, though some details could be improved.
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Overview
Join Binance as a User Growth & Lifecycle Marketing Manager to lead global marketing campaigns, enhance user engagement, and drive product growth in a dynamic blockchain ecosystem. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
What you'll do
- •Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
- •Build a comprehensive user lifecycle management system and user segmentation framework, and enhance user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
- •Design and optimize user referral and viral growth mechanisms to drive product organic growth.
- •Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
- •Collaborate with teams across the organization to ensure smooth execution of lifecycle marketing strategies and campaigns.
- •Utilize strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
- •Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Conditions
- •Shape the future with the world’s leading blockchain ecosystem.
- •Collaborate with world-class talent in a user-centric global organization with a flat structure.
- •Tackle unique, fast-paced projects with autonomy in an innovative environment.
- •Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- •Competitive salary and company benefits.
- •Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).