VP of Marketing

Alpaca is seeking a VP of Marketing to drive global growth and brand strategy, focusing on fintech and B2B demand generation.

Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, and more.

With over $320 million in funding, Alpaca serves financial institutions across 40 countries with institutional-grade APIs, aiming to open financial services to everyone.

## What you'll do

• •Drive Alpaca's growth engine, reporting to the CRO.
• •Own global marketing across brand, content, GEO, B2B/B2B2C growth.
• •Develop multi-channel campaigns for brand awareness and pipeline generation.
• •Set and elevate Alpaca’s global brand narrative.
• •Create a world-class content engine and GEO strategy.
• •Champion data-driven decision making and global collaboration.

## Conditions

• •Competitive salary & stock options.
• •Health benefits.
• •New hire home-office setup: USD $500.
• •Monthly stipend: USD $150 via Brex Card.

• •10+ years in marketing leadership, 5-8+ years in senior management.
• •Proven track record in B2B demand generation and brand building.
• •Experience in fintech, SaaS infrastructure, payments, brokerage, or financial services.
• •Strong leadership and communication skills.
• •Mastery of enterprise marketing and account-based marketing.
• •Results-driven with a global mindset.