Web3 Growth Marketing Lead

We are looking for a Web3 Growth Marketing Lead to connect our DeFi products with a unified narrative, drive acquisition and retention, and execute growth hypotheses. We are developing a Web3 product ecosystem focused on DeFi. We are looking for a marketer who will take charge of the direction, connect products with a unified narrative, build acquisition and retention, and drive growth hypotheses to results.

• •Form a unified narrative and cross-product messaging across several DeFi products
• •Be responsible for the go-to-market of new releases: positioning, launch narrative, channel launches
• •Generate growth hypotheses and launch them as measurable campaigns
• •Drive acquisition across all channels: community, quests, KOL/influencer, paid crypto traffic, partnerships
• •Design retention mechanics: points programs, quests, airdrop/loyalty, referral activations — retention, not one-time farming
• •Translate product mechanics (tiers, NFT accesses, staking, automation) into understandable communication
• •Analyze results (on-chain + off-chain), calculate CAC/ROI/LTV and retention, report on metrics

• •Fully remote, flexible schedule
• •Salary is discussed individually
• •Real budget for experiments, freedom in choosing channels
• •Direct influence on the product without micromanagement
• •A team that is knowledgeable — decisions are made quickly

• •5+ years in marketing, including 2+ in Web3/crypto (DeFi, NFT, or related) — focused on growth tasks
• •Experience managing a marketing team for at least 3 years
• •Working with crypto communities at the level of mechanics and culture (Discord, Telegram, CT, Farcaster)
• •Understanding of tokenomics and incentive mechanics: tokens, points, airdrop, staking, TVL
• •Metrics: CAC/cost-per-wallet, on-chain LTV, retention D7/D30/D90, control of Sybil/bots
• •Cross-product thinking — a unified narrative across several products
• •Ability to independently gather analytics and draw conclusions
• •English B2+, high autonomy