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Overview
Join OKX as an Ad Creative Strategist to lead creative strategies for performance advertising in the crypto space. Collaborate with teams and manage external vendors to enhance ad messaging and campaign performance.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: *We Before Me*, *Do the Right Thing*, and *Get Things Done*. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
What You’ll Be Doing
- •Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
- •Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
- •Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
- •Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs
- •Track industry and competitor creative trends to deliver differentiated asset strategies
- •Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch
Perks & Benefits
- •Competitive total compensation package
- •L&D programs and Education subsidy for employees' growth and development
- •Various team building programs and company events
- •Wellness and meal allowances
- •Comprehensive healthcare schemes for employees and dependants
- •More that we love to tell you along the process!
What We Look For In You
- •Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
- •Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus, bringing a genuine user perspective
- •Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
- •English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
- •Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
- •Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
- •Strong bilingual (English & Mandarin) ability