Brand Manager

Join a leading iGaming company as a Brand Manager, focusing on building a strong B2B brand through strategic communications, product packaging, and cross-functional collaboration. Since 2012, our client has been developing scalable SaaS platforms and digital solutions for the iGaming industry, becoming a trusted technology partner across multiple international markets. The company specializes in turnkey and white-label solutions for iGaming operators, combining deep industry expertise with continuous product innovation and sustainable architecture. Today, the business unites 400+ professionals working across Central and Eastern Europe.

• •Develop and evolve brand positioning across products, markets, and target audiences
• •Build clear, differentiated, and commercially strong brand narratives
• •Ensure consistency of messaging, tone of voice, and visual identity across all touchpoints
• •Translate business and product strategy into scalable communication frameworks
• •Support brand transformation and rebranding initiatives across media channels
• •Conduct competitor and market analysis to identify positioning opportunities
• •Guide and strengthen brand presence across social media and external communications

• •Package products and solutions for Sales and BizDev teams
• •Develop compelling value propositions and product messaging
• •Create presentations, pitch decks, one-pagers, landing pages, and sales enablement materials
• •Adapt messaging for different GEOs, audiences, and commercial needs
• •Build strong narratives for Platform and Aggregation directions
• •Partner closely with Product Owners to stay aligned with product updates and roadmap priorities
• •Improve the commercial effectiveness of marketing and communication assets

• •Coordinate and lead brand communication across PR, content, social media, campaigns, and events
• •Develop communication frameworks and messaging architecture
• •Support thought leadership initiatives together with PR and Content teams
• •Ensure all communication activities align with commercial and lead generation goals
• •Drive consistency between strategic messaging and day-to-day communications

• •Strengthen brand visibility through industry events, exhibitions, sponsorships, and networking initiatives
• •Develop exhibition concepts and event communication strategies
• •Coordinate pre-event, live-event, and post-event communication flows
• •Ensure a consistent brand experience across both online and offline channels
• •Support speaking opportunities and industry presence initiatives

• •Work closely with Product, Sales, BizDev, Leadership, and Marketing teams
• •Coordinate communication initiatives across multiple marketing functions
• •Collaborate with designers, creative teams, agencies, and external partners
• •Align marketing activities with business priorities and revenue goals
• •Act as a strategic bridge between commercial, product, and marketing directions

• •Monitor brand perception, visibility, and positioning in the market
• •Analyze campaign and communication effectiveness
• •Research competitors, market trends, and audience behavior
• •Provide insights and strategic recommendations for business and communication decisions

• •A chance to join a company with a strong reputation and established presence in the global iGaming industry
• •Continuous professional development and accelerated career growth opportunities
• •20 paid vacation days, 5 Family Days, and 3 paid Sick Days
• •Regular workshops, team activities, offsite trips, and corporate events
• •English language courses provided by the company
• •Access to mental health support services, including confidential sessions with professional psychologists