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Overview
Join Airbnb as a Brand Media Lead to shape and execute global campaigns, managing media strategies and relationships with agencies to connect authentically with regional audiences. Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
Responsibilities
- •Plan and oversee all media strategies and spend including digital, video, social, podcasts, ooh, cinema, and direct marketing initiatives.
- •Lead media strategies to drive brand behaviors through all platforms with emphasis in leading integrated and social innovation in the areas of storytelling, branding, marketing, product, and partnerships.
- •Drive global influence and connectivity through US work while maintaining local connection with Canadian and US marketplace and consumers.
- •Lead development of global campaigns from connections strategy through campaign execution and reporting.
- •Integrate efforts across cross-functional stakeholders; including global marketing, local business needs, resourcing, and media partners.
- •Support budget and strategy planning with global teams, working closely with Financial Planning (FP&A) and Marketing Leadership.
- •Partner with a global media team to develop culturally relevant media strategies worldwide.
Conditions
- •Base pay range: $160,000 — $200,000 USD.
- •Role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
- •Remote eligible position with occasional work at an Airbnb office or attendance at offsites.
Requirements
- •Passion for all things Airbnb. Experience hosting on the site is a huge plus.
- •12+ years experience at digital, advertising or media agencies and/or experience managing media at a client business.
- •Ability to lead plan development from beginning to end with little oversight.
- •Agile and able to adapt quickly when working in high-growth business.
- •In-depth knowledge of the efficacy of all media channels, with a proven track record in digital, social, and offline media.
- •Deep understanding of market trends and fluency with brand measurement metrics and analytics.
- •Experience in managing Global media programs and evaluating strategic, local media partners.
- •Digital expertise with strong social platform competencies.
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