Campaign Strategy Director
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Overview
FanDuel is seeking a Campaign Strategy Director to develop and execute marketing campaign strategies that drive business growth across key verticals. This strategic leadership role involves collaboration with cross-functional teams and external partners. FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
What you'll do
- •Develop and evolve campaign strategy based on commercial objectives and market insights.
- •Own the translation of commercial objectives and customer insights into strategic, high-impact creative briefs.
- •Lead and coordinate with external agencies and internal creative teams.
- •Own the planning and execution of major tentpole campaigns.
- •Deliver post campaign analysis and data-driven learnings.
- •Act as a key marketing liaison for product integrations across multiple teams.
Conditions
- •Array of health plans including programs for fertility and family planning, mental health support, and fitness benefits.
- •Generous paid time off (PTO & sick leave).
- •Annual bonus and long-term incentive opportunities.
- •401k with up to a 5% match.
- •Commuter benefits, pet insurance, and more.