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Overview
We are looking for an experienced Country Manager to build and strengthen the brand's presence in the iGaming market, overseeing traffic, product, payments, and reputation management while leading a local team.
What you'll do
- •Take full ownership of the GEO’s P&L and overall market performance, reporting directly to the CEO/COO
- •Build and scale the brand presence within the target market, either from scratch or by improving an existing setup
- •Manage and coordinate local operations across traffic acquisition, product localization, payments, CRM, VIP, support, partnerships, and reputation management
- •Conduct audits of core metrics, domains, payment infrastructure, affiliate setup, and operational processes
- •Drive user acquisition activities with a strong focus on affiliate traffic and FTD growth targets
- •Oversee CRM and retention initiatives, including reactivation campaigns and local communication channels
- •Develop and manage VIP programs with a focus on increasing GGR contribution from VIP players
- •Ensure customer support performance meets agreed SLA, FRT, CSAT, and FCR targets
- •Coordinate local partnerships, influencer collaborations, media plans, and brand positioning activities
- •Build, onboard, and manage local teams while monitoring operational efficiency and employee engagement
- •Monitor market competition and prepare regular competitive intelligence reports
- •Lead reputation management activities, including review platform monitoring and crisis response coordination
- •Work closely with HQ functions including Product, CRM, Finance, Legal, and Tech teams
- •Track and optimise key business KPIs including FTD, LTV/CAC, retention, NGR, VIP share, payment uptime, support CSAT, and brand sentiment
Conditions
- •Direct collaboration with the CEO/COO and fast decision-making processes
- •Full ownership of the GEO, including P&L, team, and strategic direction
- •Dedicated budgets for affiliates, influencers, and infrastructure with a high level of autonomy
- •Support from experienced central office teams across Product, CRM, Finance, Legal, and Tech
- •Transparent KPIs and clearly structured growth phases
- •Fully remote setup with a flexible schedule
Must-have
- •3+ years of experience in iGaming across affiliate, traffic, product, or country operations
- •Strong understanding of .com economics, including CAC, LTV, NGR, and affiliate revshare models
- •Experience launching and scaling operations in one of the following markets: Türkiye, India, Europe
- •Experience working with PSP/payment infrastructure within offshore verticals
- •Experience building and managing local teams, including hiring, onboarding, and KPI management
- •Strong analytical mindset with the ability to work with dashboards and build actionable hypotheses
- •Understanding of CPA/revshare mechanics and affiliate tracking platforms such as Affise, Tune, Cellxpert, etc.
- •Languages proficiency: Upper-intermediate level of English
- •Experience working with streamers and influencers within the iGaming sector
Nice to have
- •Understanding of crypto payments and on-ramp solutions
- •Experience with Responsible Gaming and compliance processes
- •User-level knowledge of BI tools such as Tableau, Looker, or Power BI
- •Experience in crisis communications and working with review platforms
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