CRM Manager
9.0/10
$120,000 – $135,000 USD15.9% above market
Office / on-site
mid
about 2 hours ago
AI SummaryVerified by Aipplify AI
The vacancy is well-structured with clear expectations and compensation, though some details could enhance understanding of company culture.
AI quality score8.6 / 10
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Overview
Join Soft2Bet as a CRM Manager to lead CRM strategy in the U.S. iGaming market, focusing on customer onboarding, engagement, and retention. Competitive salary and benefits offered. Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance‑first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.
What You’ll Do
- •Develop and implement localized CRM strategies tailored to the New Jersey market (email, SMS, push, onsite messaging).
- •Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation.
- •Plan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics.
- •Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences.
- •Track and report on key CRM KPIs (retention, conversion, CLV, churn) and translate insights into clear actions.
- •Ensure all CRM activities comply with U.S. regulatory standards and responsible gaming practices for New Jersey.
- •Serve as the primary point of contact for CRM initiatives in the New Jersey region.
Why Join Soft2Bet?
- •Bonuses: Discretionary, performance based
- •Benefits: Comprehensive medical, dental, and vision + 401(k)
- •Time Off: Generous PTO policy
- •Perks: Partially subsidized in-office breakfasts and lunches
- •Culture: Collaborative, innovative, and globally connected team
- •Growth: Real ownership over a strategic U.S. market, with freedom to test, learn, and scale.
What We’re Looking For
- •3+ years of CRM experience, ideally within iGaming or digital entertainment.
- •Strong understanding of the U.S. market, especially New Jersey consumer behavior and regulatory environment.
- •Hands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar).
- •Solid data analysis skills, including A/B testing, segmentation, and performance reporting.
- •Excellent communication, stakeholder management, and organizational skills.
- •Proactive, self-motivated, and comfortable managing projects independently.
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