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Overview
We are looking for an experienced CRM / Retention Lead in the iGaming sector to develop player retention strategies and increase LTV.
What you'll do
- ā¢Develop and implement retention strategies: reduce churn, increase loyalty, and LTV;
- ā¢Optimize CRM: segmentation, personalization, and processes;
- ā¢Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns;
- ā¢Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications;
- ā¢Manage all communication channels: email, push, SMS, messengers, in-app;
- ā¢Lead a team of retention managers and collaborate with other departments.
Conditions
- ā¢Opportunity to directly influence key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits;
- ā¢Lead projects for implementing a new CRM system and developing retention analytics;
- ā¢Work with international markets: CIS, Africa, MENA;
- ā¢Opportunity to build and manage a retention team and implement best industry practices.
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