CRM Retention Team Lead

We are looking for a strong hands-on Team Lead for CRM Retention to build a systematic revenue channel that increases player engagement and profitability.

• •Manage the CRM-retention direction and be responsible for its results;
• •Lead current retention team members;
• •Evaluate team effectiveness, revise roles, and hire new people if necessary;
• •Build and improve CRM chains: email, push, SMS, WhatsApp, and other channels;
• •Work with player segments: registered no FTD, FTD no Dep 2, inactive, loyal, VIP, bonus hunters, high-value players;
• •Launch reactivation, welcome, loyalty, and personalized campaigns;
• •Improve redeposit, Dep 2 / Dep 3 rate, retention, LTV, ARPPU, and NGR metrics;
• •Analyze tables, funnels, player behavior, and campaign effectiveness;
• •Quickly test hypotheses and make data-driven decisions;
• •Prepare reports on retention results;
• •Interact with support, VIP, product, risk, and traffic teams;
• •Prove your decisions with numbers, logic, and results.

• •Compensation: Fix + KPI;
• •Opportunity for growth to Head of Retention or Head of Customer Operations.