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Overview
SOFTSWISS is seeking a Senior Email Marketing Specialist to lead B2B email and lifecycle marketing strategies, enhancing engagement and pipeline growth in the iGaming sector. SOFTSWISS is looking for a Senior Email Marketing Specialist to own the end-to-end B2B email and lifecycle marketing strategy. You'll design, build, and optimize automated customer journeys that move prospects from lead generation to Sales Accepted Lead (SAL), helping drive pipeline growth across the global iGaming market.
What you'll do
- •Design and optimise lifecycle journeys across the B2B funnel, including welcome, nurture, re-engagement, event, and sales enablement campaigns.
- •Build segmentation models and lead scoring to improve personalisation and sales handoff.
- •Launch targeted ABM email campaigns and automated nurture programs around lead magnets, webinars, and industry events.
- •Manage HubSpot Enterprise, Customer io, CRM integrations, and marketing automation workflows.
- •Own email deliverability, domain reputation, authentication, and list hygiene.
- •Measure campaign performance through pipeline reporting, A/B testing, and lifecycle analytics while ensuring GDPR compliance.
Conditions
- •Private health insurance.
- •Sports benefits.
- •Comprehensive Mental Health Program.
- •Free English lessons (online).
- •Local language courses.
- •Paid time off.
- •Maternity leave support.
- •Referral program rewards.
- •Upskilling, internal workshops, and participation in professional conferences and corporate events.
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