Field Marketing Manager
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Overview
Join Anthropic as a Field Marketing Manager to drive field marketing strategy across North America, focusing on events and programs that enhance pipeline and revenue. Ideal for self-starters with a strong background in B2B SaaS marketing.
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
Key responsibilities
- •Field Event Strategy & Execution
Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration Manage sponsorships, venue relationships, speakers, and third-party event investments end to end
- •Pipeline Generation & Accountability
Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics
- •Cross-Functional Collaboration
Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets Bring field insights back to the broader marketing team to inform campaign strategy and messaging
- •Operational Excellence
Manage field marketing budgets with a bias toward efficiency and measurable outcomes Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments.
Role-specific policy
For this role, we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements.
Compensation
The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Benefits
We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.
Minimum qualifications
- •A proven track record of driving pipeline through field programs — you think in terms of pipeline and revenue, not just attendance
- •A highly self-directed and execution-oriented mindset — you move fast, take ownership, and don’t wait to be told what to do
- •Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
- •Deep experience working cross-functionally with sales, BDR, and demand generation teams
- •Excellent communication skills — equally effective influencing sales leaders and collaborating with marketing peers
- •Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)
Preferred qualifications
- •7+ years of field marketing or event marketing experience in B2B SaaS — experience at a late-stage technology startup or hyper-growth public technology company is required
- •ABM experience and comfort using intent data to drive targeted event and account strategies
- •Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes
- •Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs.