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Overview
Join Betsson Group as a Gaming Manager responsible for customer engagement strategy in Greece, focusing on Casino, Live Casino, and Poker products. Excellent opportunity to join Betsson Group as our new Gaming Manager - Greece. You will be directly responsible for setting the customer engagement strategy for our Gaming products in the local market including Casino, Live Casino and Poker.
What you'll do
- •Work with the Central Gaming team to ensure that the content roadmap, game launches, and game positioning are executed in line with the local customer value proposition.
- •Design welcome offers targeting new players, supporting acquisition marketing teams to drive conversions from registration through to first deposit.
- •Build Gaming engagement strategy across all BTL channels to take the player experience to the next level.
- •Manage customer send outs to drive retention and customer growth objectives (deposit conversion, churn reduction, and upsell).
- •Drive campaign conversion optimization testing by experimenting with creatives, copy, audience and type of send.
- •Work closely with Customer Support team to identify and fix campaign customer journeys and reduce contact-drivers.
- •Provide regular reporting to senior stakeholders on the success of local campaigns and activities.
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