German speaking Performance Marketing Specialist (d/f/m)

Leapsome is seeking a German speaking Performance Marketing Specialist to manage and optimize paid campaigns, lead creative strategies, and work closely with various teams. This full-time role offers a hybrid work model and competitive salary. Leapsome is a fast-growing scale-up aiming to reach over two million people by 2025.

• •Media Buying
• •Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
• •Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting).
• •Write, test, and optimize ad copy, ensuring continuous performance improvement.
• •Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels.
• •Proficient in translating data into insights using tools like Google Analytics.
• •Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns.
• •Creative Strategy
• •Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development.
• •Write converting creative briefs for UGC creators and in-house Design teams.
• •Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc.
• •Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights.
• •Experience with conducting creative research through platforms like Ads Library, as well as, deep dive into customer research.
• •Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements.

• •Impact:
• •Part of a fast-growing scale-up aiming to reach over two million people by 2025.
• •Teammates:
• •Diverse, international team.
• •Feedback and recognition:
• •Value for feedback and celebrations of successes.
• •Hybrid model:
• •2 days per week in Berlin office (Tuesdays and Thursdays lunch sponsored).
• •Flexible work:
• •Flexible hours and option to work elsewhere for up to 2 months per year.
• •Learning and Development:
• •€2,000 yearly development budget; Good Habitz access.
• •Vacation:
• •30 days/year + public holidays (or 40 days with adjusted pay); month-long sabbatical after 5 years.
• •Health & Wellness:
• •Urban Sports Club membership and Oliva subscription.
• •Mental health:
• •1:1 therapy sessions; workshops on mindfulness and digital wellness.
• •Corporate Benefits:
• •Discounts from partners.
• •Work-from-home stipend:
• •One-time €1,000.
• •Monthly team activities:
• •Activities like kayaking, laser tag, game nights.
• •Compensation:
• •Competitive pay plus pre-IPO equity.

• •3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development.
• •Professional working efficiency (B2 level minimum) in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences.
• •Passion for combining storytelling with data to create high-converting ad creatives.
• •Experience in directing creative teams, agencies, and UGC creators.
• •Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.).
• •Outstanding organizational skills and experience with project management systems.
• •Experience in using Google Analytics or equivalent analytics platforms.
• •An experimental mindset and curiosity about applying AI tools in marketing workflows.
• •Experience with creative analytics platforms such as Motion is a plus.