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Overview
Join Crypto.com as a Growth Content Manager to lead impactful content strategies in sports and prediction markets, focusing on major US sports. Collaborate with teams to enhance audience growth and commercial performance. As Growth Content Manager (Sports and Prediction Markets), you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball.
What you'll do
- •Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
- •Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball
- •Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity
- •Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities
- •Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals
- •Brief internal and external writers, editors and subject matter experts
- •Monitor content performance and use insights to improve planning, prioritisation and execution
- •Work with internal and external resources to support digital PR efforts
- •Set up detailed SEO and AEO tracking and reporting
- •Utilise and enhance AI content production workflows to speed up production
- •Collaborate on ASO production and reporting with internal stakeholders
- •Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media
Conditions
- •Competitive salary and benefits package
- •Opportunity to help build and shape a high-growth sports and prediction markets content vertical
- •Flexible remote working policy
- •Collaborative and dynamic working environment with a focus on innovation and performance
- •Access to leading SEO, analytics, content and growth tools
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