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Overview
Looking for a Growth Manager to lead the web-to-web subscription funnel in the Health/Weight Loss niche. Responsible for conversion and revenue at every stage of the funnel.
Responsibilities
- •Own the entire web-to-web funnel from click to payment
- •Analyze conversion at each stage and identify growth points
- •Formulate and prioritize growth hypotheses
- •Test landing pages, quizzes, paywalls, pricing, offers, and payment mechanics
- •Conduct and analyze A/B tests
- •Collaborate with UA and Creative teams to enhance overall conversion and revenue
- •Identify growth opportunities not only in acquisition but within the funnel itself
- •Make data-driven decisions that directly impact revenue/conversion/LTV
Conditions
- •Remote work
- •Full-time position
- •Salary based on your expectations
Requirements
- •3+ years of experience in Growth / Conversion / CRO / Performance
- •Experience with web-to-web / subscription products
- •Deep understanding of the funnel: landing → quiz → paywall → payment
- •Ability to work with CR / CVR / CPA / ARPU / LTV / Retention / Revenue
- •Experience conducting A/B tests and systematic hypothesis testing
- •Experience with paywalls, pricing, offers, trials, upsell/cross-sell
- •Ability to identify conversion loss points and turn data into actionable hypotheses
- •Experience working with UA, Product, Creative, and Analytics teams
- •Experience with subscription products in Health/Fitness/Weight Loss is a big plus
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