The vacancy is well-structured with clear expectations and compensation details, though some areas could use more depth.
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Overview
Join Airbnb as a Growth Marketing Lead, SEM, to drive efficient host acquisition and long-term supply growth through strategic SEM initiatives. This remote role requires 10+ years of SEM experience and offers a salary range of $160,000 — $200,000 USD. Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
Responsibilities
- •Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels).
- •Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities.
- •Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to drive funnel improvements.
- •Partner closely with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions.
- •Own end-to-end reporting for the program, providing accurate, actionable insights that inform investment decisions and business performance.
- •Communicate strategy, performance insights, and recommendations to business partners and leadership through clear, data-driven narratives and presentations.
- •Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency.
Conditions
- •Base pay range of $160,000 — $200,000 USD.
- •This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
- •Remote eligible, with occasional work at an Airbnb office or attendance at offsites, as agreed with your manager.
- •Expected to work on a schedule compatible with Airbnb HQ on US Pacific time (PST).
Requirements
- •10+ years of relevant SEM experience at a fast-paced consumer technology company; B2B or two-sided marketplace experience is a huge plus!
- •Proven track record of owning a large-scale acquisition channel, managing significant budgets ($XX–XXXM+ annually), and delivering measurable business impact.
- •Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, feed management.
- •Demonstrated experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes.
- •Exceptional executive communication and stakeholder management skills, with the ability to distill complex ideas into easily digestible narratives.
- •Strong ownership mindset with the ability to thrive in ambiguity, adapt to changing priorities, and balance strategic thinking with operational excellence.
- •Proficiency in SQL and Excel.
- •Passion for adopting AI tools to improve productivity (e.g., ChatGPT, Claude, Gemini, or similar).
- •Bachelor's degree in Business, Economics, Statistics, or other quantitative disciplines, or equivalent combination of education and progressive experience.