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Overview
Join ether.fi as the Head of Marketing to lead marketing efforts and drive growth in the DeFi space. Shape brand narrative, execute strategies, and foster ecosystem growth. About us: **Ether.fi** is an innovative, rapidly growing crypto-native financial platform on a mission to put users in control of their wealth—making it easy to save, earn, and spend crypto. Positioned as a leading decentralized finance (DeFi) bank, ether.fi offers a fully integrated, non-custodial suite of products—Stake, Liquid, and Cash—that bridge crypto utility with real-world convenience. With over $3B in assets under management and a lean, agile team of 25+, we’re building sustainable, secure, and scalable financial infrastructure to onboard the next billion users to crypto. Our offerings include liquid staking, automated yield strategies, and crypto-native payment solutions like credit cards, enabling a comprehensive decentralized banking experience. As we continue to scale, we’re actively hiring talented, mission-driven individuals who want to shape the future of finance from the ground up. Learn more at **ether.fi**.
What you will do
- •Develop and execute long-term marketing strategies that align with Ether.fi’s vision, growth objectives, and ultimately our TVL.
- •Shape Ether.fi's brand narrative and positioning within the blockchain and DeFi space.
- •Drive user acquisition, engagement, and retention across ether.fi’s products.
- •Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.
- •Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies.
- •Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.
- •Establish ether.fi as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.
Benefits
- •Competitive salary, performance-based incentives, and token allocation grant.
- •Opportunity to work with a Top 4 Ethereum protocol, by TVL.
- •Opportunities for professional development and growth within the organization.
- •Health, dental, and vision insurance plans.
- •Collaborative and inclusive work culture.
- •Exposure to cutting-edge technologies in the blockchain and cryptocurrency space.
- •Global team with opportunity for travel and working out of our 3 offices around the world.
- •4 weeks work from anywhere.
- •Exciting company events and team-building off-sites.
What we are looking for
- •Hands on experience in B2C performance marketing roles within DeFi or a transferable environment.
- •Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.
- •Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.
- •Experience in cross-functional collaboration.
- •Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions.
- •Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.
- •A good eye for design and past design experience would be a plus.