The vacancy is well-structured with clear expectations and compensation, though company details could be improved.
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Overview
Truv is seeking a Head of Marketing to lead demand generation efforts, focusing on building strategies that drive revenue and growth. This remote full-time role offers a competitive salary and the opportunity to shape the future of financial data access. Truv empowers mortgage lenders, banks, credit unions, and government agencies to make faster, smarter verification decisions through consumer-permissioned income, employment, and asset data, plus automated document processing. By integrating with payroll systems and financial platforms, Truv reduces verification costs up to ~60–80% and offers real-time transparency and regulatory compliance. Truv is an approved verification vendor for both Fannie Mae and Freddie Mac and is backed by Kleiner Perkins.
What You'll Do
- •Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.
- •PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion.
- •Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows.
- •Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue.
- •Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact.
- •Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.
- •Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.
Benefits
- •Fully remote
- •Competitive salary and equity package
- •Health, dental, and vision insurance
- •401(k)
- •Flexible time off
- •Work with cutting-edge technology and innovative customers
- •Opportunity to shape the future of financial data access.
Who You Are
- •10+ years of experience in B2B SaaS marketing, including leading demand generation and PLG initiatives.
- •Has carried a quota and comes from a BDR or Sales background, with a revenue-owner's mindset toward pipeline and results.
- •Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth.
- •Hands-on experience with PLG playbooks, driving growth with usage-based models, onboarding flows, and conversion optimization.
- •Deep expertise in marketing tech stack: CRM (HubSpot), MQL/PQL scoring, automation and enrichment tools (Clay), analytics dashboards, and heavy use of Claude Code in day-to-day workflows.
- •Comfortable writing code to build marketing tooling, automations, and experiments (vibe coding is fine) and working in GitHub.
- •Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling.
- •Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment.
- •Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.