Head of PR and SERM / VBET

Join VBET as the Head of PR & SERM to manage and enhance our global reputation in the iGaming industry. Lead PR strategies, media relations, and brand storytelling in a collaborative environment. At VBET, reputation is our most valuable currency. With 10+ global licenses and a fully regulated business model, we operate at the highest tier of international standards.

• •Develop and execute a cohesive PR roadmap that strengthens VBET’s credibility in both industry and mainstream media
• •Build and nurture high-level relationships with journalists, editors, and key industry publications across our priority GEOs
• •Monitor and manage brand presence in search results, implementing strategies to improve the share of positive mentions and sentiment
• •Lead brand-led PR activations, cultural collaborations, and industry partnerships that elevate VBET beyond standard marketing
• •Oversee the creation of press releases, executive interviews, and editorial placements that highlight our 10+ licenses and commitment to regulated gaming
• •Proactively identify reputation risks and lead crisis communication efforts to protect the brand’s integrity
• •Supervise external PR agencies and reputation management vendors to ensure global alignment and ROI

• •The opportunity to shape the identity of a major global player in the digital marketing and iGaming space
• •Opportunity to lead global brand and media operations
• •Collaborative and data-driven environment

• •3+ years experience in PR, communications, or reputation management
• •Experience in iGaming industry
• •Experience managing media relations and brand storytelling
• •Strong understanding of online reputation management (SERM)
• •Experience launching brand partnerships or PR-led special projects
• •Experience working with PR agencies and media networks
• •Ability to coordinate multi-market communications