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Overview
Securitize is seeking an Institutional Marketing Manager to enhance engagement with institutional audiences, driving awareness and conversion through strategic marketing initiatives. Securitize, the leader in tokenizing real-world assets with $3.7B+ AUM (as of May 5, 2025), is bringing the world on-chain through tokenized funds in partnership with top-tier asset managers, such as Apollo, BlackRock, Hamilton Lane, KKR, and others. Securitize, through its subsidiaries, is a SEC-registered broker dealer, digital transfer agent, fund administrator, and operator of a SEC-regulated Alternative Trading System (ATS). Securitize is a global, fully remote team consisting of top talent from the blockchain and financial services industries. Having raised $170M overall to date, we are backed by some of the largest names in finance and technology, including BlackRock, Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, Coinbase, among others. Securitize has also been recognized as a 2025 Forbes Top 50 Fintech company.
What you'll do
- •Develop and own the institutional marketing strategy — including audience segmentation, messaging frameworks, and channel mix — targeting asset managers, RIAs, family offices, wealth platforms, and broker-dealers.
- •Create high-quality content assets tailored to institutional audiences: white papers, investment case studies, event presentations, one-pagers, and email campaigns.
- •Build and manage thought leadership programs including executive bylines, speaking submissions, industry roundtables, and conference presence.
- •Partner with Capital Markets and Sales to develop account-based marketing (ABM) campaigns that support deal origination and accelerate pipeline.
- •Own institutional email marketing — including nurture workflows, newsletter strategy, and segmented distribution lists.
- •Collaborate with Product Marketing to translate complex product capabilities (tokenization infrastructure, ATS, transfer agent services) into compelling institutional narratives.
- •Track and report on marketing performance against pipeline and revenue metrics; continuously optimize based on data.
- •Monitor competitive landscape and industry trends in RWA tokenization, digital assets, and traditional alternative investments to inform positioning.
Conditions
- •Flexible Paid Time Off – Promoting a healthy work-life balance.
- •Equity Grant Opportunities – Share in the success and future growth of the company.
- •Remote Work Flexibility – Work from anywhere while staying connected with a dynamic and collaborative team.
- •Comprehensive Insurance Coverage – Employer-paid Medical, Dental, and Vision benefits for you and your family.
- •401(k) Retirement Plan – Secure your financial future with employer-sponsored savings.