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Overview
Join BetConstruct as a Marketing Project Manager to lead and execute marketing projects, develop B2B strategies, and enhance campaign effectiveness through data-driven insights. SoftConstruct is on a search for a new player to join our team.
Responsibilities
- •Marketing Project Management
- •Plan, coordinate, and execute marketing projects from inception to completion, ensuring alignment with business objectives
- •Develop project timelines, set milestones, and allocate resources effectively
- •Collaborate with cross-functional teams including product marketing, event marketing and creative teams
- •Track, analyze, and report on marketing performance and project outcomes
- •Leverage data-driven insights to refine strategies and improve campaign effectiveness
- •B2B Marketing Strategy & Execution
- •Collaborate with the marketing team to develop B2B marketing strategies aligned with business goals
- •Execute multi-channel marketing campaigns
- •Monitor competitor activities and market trends to refine strategies
- •Track and analyze marketing performance metrics (KPIs) such as lead generation, conversion rates, and ROI
- •Content & Branding:
- •Oversee the development of marketing materials, including, but not limited to brochures, case studies, and website content
- •Ensure brand consistency across all marketing assets
- •Work closely with content creators to produce engaging industry-specific content
Requirements
- •Bachelors or Master’s degree in Marketing, Business, or a related field
- •At least 3 years of experience in marketing project management or as a marketing manager
- •Strong knowledge and proven expertise in B2B marketing strategies, digital marketing, and lead generation
- •Proficiency in marketing tools such as Google Analytics, CRM software, and project management tools such as Jira
- •Knowledge of English and Armenian languages is required
- •Strong analytical skills with the ability to interpret and leverage marketing data for strategic decision-making
- •Ability to thrive in a fast-paced, dynamic environment while effectively adapting to evolving business needs
- •Exceptional organizational skills with a keen eye for detail and precision
Skills
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