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Overview
Looking for a Media Buyer with experience in launching UAC campaigns and understanding Google Ads attribution.
Responsibilities
- •Launch, scale, and optimize advertising campaigns in Google UAC for key GEOs.
- •Work with large budgets: identify growth points, manage bids at the target tCPI/tCPA level.
- •Test creative combinations (videos, texts, placements) to improve conversion and retention rates.
- •Analyze postbacks via tracker (AppsFlyer/Adjust), work with the funnel on ROAS and Retention.
- •Collaborate with the creative team and ASO to synchronize pages in Google Play.
Requirements
- •Confident experience in launching UAC campaigns.
- •Understanding of attribution features in Google Ads and Google Play (Referrer API, working with Firebase).
- •Knowledge of key unit economics metrics: CPI, CPA, LTV, ROAS (D7/D30).
- •Willingness to test hypotheses and respond quickly to changes in Google algorithms.
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