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Overview
Looking for a Media Buyer for Facebook and a Team Lead for Media Buying in the iGaming sector.
Media Buyer Tasks
- •Launch and manage advertising campaigns on Facebook;
- •Search, test, and scale combinations (creatives/audiences/offers);
- •Work with Tier 1–3 GEO;
- •Analyze metrics (CPA, ROI, LTV, etc.) and optimize;
- •Segment audiences and set up campaigns for different approaches;
- •Manage budgets and their effective allocation;
- •Set tasks for creatives and interact with designers;
- •Generate and test hypotheses;
- •Find new approaches and growth points;
- •Maintain stable profit and scale.
Team Lead Tasks
- •Manage the media buying team (task setting, control, development);
- •Control the launch, optimization, and scaling of campaigns;
- •Analyze team effectiveness and meet KPIs;
- •Find growth points and implement new solutions;
- •Participate in testing combinations, offers, and creatives;
- •Build and optimize internal processes;
- •Scale successful approaches at the team level;
- •Control budgets and overall profitability;
- •Responsible for the results of the direction.
Conditions
- •Work with large budgets and multi-geo (Tier 1–3);
- •Fixed salary + % of profit (no cap);
- •Transparent motivation and bonus system;
- •Fully remote format;
- •Flexible schedule;
- •Freedom in testing, hypotheses, and decision-making;
- •Direct communication with management;
- •Resources for scaling (creatives, teams, tools);
- •Influence on processes and development direction;
- •Fast growth within the holding.
Media Buyer Requirements
- •Experience in Facebook Ads in Gambling for at least 1 year;
- •Relevant cases from the last 3 months;
- •Experience working with budgets (medium/large);
- •Understanding of metrics and decision-making based on data;
- •Ability to find and scale working combinations;
- •Independence and speed in work;
- •Experience working on a spending model.
Team Lead Requirements
- •Experience managing a Facebook team for at least 6 months;
- •Skills in building processes and controlling results;
- •Relevant cases from the last 3 months;
- •Experience working with budgets (medium/large).
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