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Overview
Looking for a Middle App Analyst to join the strategic marketing division at Inventive Retail Group. Responsibilities include app auditing, traffic analysis, and A/B testing.
What you'll do
- •Develop reports for various product parts, considering their specifics with product and marketing involvement.
- •Audit mobile applications.
- •Analyze incoming app traffic.
- •Set clear technical tasks (TT) for developers on event tracking and control the quality of incoming data.
- •Configure app analytics systems (Firebase, AppMetrika).
- •Launch, support, and evaluate A/B test results.
- •Formulate, calculate, and monitor key metrics of the mobile application (MAU, WAU, DAU, Retention, Churn Rate, LTV, CAC, ARPU).
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