PPC Specialist

Join Soft2Bet as a PPC Specialist to support high-impact acquisition efforts in the iGaming industry. Work on paid media campaigns, optimize performance, and collaborate with cross-functional teams in a fast-paced environment. Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

• •Assist in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Microsoft Advertising (Bing), Meta, and other relevant platforms.
• •Support keyword research, audience research, and competitive analysis to improve campaign performance.
• •Track campaign metrics and identify opportunities to improve CPA, CTR, CVR, ROAS, and other core performance indicators.
• •Prepare performance reports and summarize findings, insights, and optimization recommendations for the PPC Manager.
• •Support A/B testing of ad copy, creative, landing pages, bid strategies, and audience targeting.
• •Collaborate with Creative, Content, Analytics, Product, and Compliance teams to support effective campaign execution.
• •Help ensure campaigns follow applicable advertising standards, brand guidelines, Responsible Gaming requirements, and regulatory expectations.
• •Assist with budget pacing, spend tracking, campaign maintenance, and quality assurance across platforms.
• •Stay informed on platform updates, paid-media best practices, and competitive activity within the regulated iGaming space.

• •Bonuses: Discretionary, performance-based
• •Benefits: Comprehensive medical, dental, and vision coverage, plus 401(k)
• •Time Off: Generous PTO policy
• •Perks: Partially subsidized in-office breakfasts and lunches
• •Culture: A collaborative, international team that celebrates milestones and wins together
• •Growth: Strong opportunities for professional development and ownership within a scaling organization.

• •4–5 years of experience in PPC, SEM, paid social, digital marketing, or campaign coordination.
• •Familiarity with Google Ads and core paid-search and performance-marketing concepts.
• •Strong attention to detail and confidence working with campaign data, spreadsheets, reporting tools, and performance metrics.
• •Understanding of key acquisition metrics, including CPA, CTR, CVR, ROAS, and budget pacing.
• •Strong communication skills and a collaborative approach to working with cross-functional teams.
• •Ability to stay organized and manage multiple campaigns, priorities, and deadlines in a fast-paced environment.
• •Eagerness to learn, test, and develop expertise in performance marketing.
• •Experience in iGaming, online gaming, sports betting, or another regulated industry is a plus.