Product and Funnel Optimisation Manager - CIS

Join Binance as a Product and Funnel Optimisation Manager to enhance user experience and optimize product funnels in the CIS region. Competitive salary and remote work offered. Binance is a leading global cryptocurrency exchange that provides a platform for trading various cryptocurrencies. We are committed to providing the best user experience and innovative products in the crypto industry.

• •Own the local product experience across Binance products.
• •Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.
• •Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.
• •Manage product localisation, translations, and language quality across all product touchpoints.
• •Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.
• •Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
• •Analyse product data and user behaviour to identify optimisation opportunities.
• •Design and evaluate A/B tests together with Product teams to validate product improvements.
• •Collect feedback from local users and stakeholders and represent market needs to Global Product teams.
• •Support local rollout of new product features and ensure high-quality execution.
• •Monitor product KPIs and continuously improve user experience through data-driven recommendations.