Product Growth Hacker (Exchange)

Join Crypto.com as a Product Growth Hacker to lead growth strategies for the Exchange App, focusing on user engagement and market positioning. Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.

#### 1. Strategy & Positioning

• •Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical.
• •Develop stories and campaigns that differentiate our platform in a competitive global market.
• •Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
• •Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
• •Work closely with product managers to align on roadmap priorities and customer feedback loops.

#### 2. Launch Execution

• •Partner up with the product team to manage the go-to-market planning for feature launches.
• •Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
• •Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
• •Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.

#### 3. Customer Insights & Market Intelligence

• •Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• •Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
• •Feed findings back into product and growth teams to inform prioritization and positioning.

#### 4. Growth & Retention

• •Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• •Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention.
• •Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.

#### 5. Performance & Reporting

• •Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
• •Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

• •7+ years of experience in product marketing: ideally crypto or financial background.
• •Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• •Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
• •Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
• •Analytical mindset with proficiency in marketing analytics and user research.
• •Experience in regulated industries or financial services is a plus.