Product Manager, Acquisition

Join Figma as a Product Manager to drive user acquisition and growth. Collaborate with teams to enhance user experiences and optimize visibility across channels. Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.

• •Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite.
• •Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma.
• •Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences.
• •Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration.
• •Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products.

• •Equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage.
• •Retirement benefits with company contributions.
• •Parental leave and reproductive or family planning support.
• •Mental health and wellness benefits; and paid time off.
• •Paid sick leave, holidays, and other leave benefits in compliance with applicable laws.
• •Flexible paid sick leave and PTO subject to manager approval.
• •Additional benefits may include company recharge days, cell phone and home internet reimbursements, and lifestyle spending accounts.
• •Sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles.

• •5+ years of product management experience.
• •Experience leading major product or growth initiatives across user-facing products.
• •Demonstrated ability to connect team-level work to broader business and user value through metrics.
• •Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions.
• •Deep user empathy, with the ability to navigate and understand complex product spaces.

• •Demonstrated understanding of AI-powered product development trends and their implications for our industry.
• •Track record of delivering impact through data-driven experimentation and strategic bets.