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Overview
We are looking for a Product Marketing Manager with experience in B2C EdTech to lead marketing initiatives and drive product growth.
Conditions
- •Location: Remote.
- •Employment Type: Full-time.
Requirements
- •Experience in B2C EdTech.
- •Ability to independently initiate, formulate hypotheses, and organize their testing.
- •Good understanding of CRM marketing principles and tools for EdTech.
- •Understanding of user journey and behavior in educational products.
- •Knowledge of products: Mindbox (mandatory) and Salesbot (preferable).
- •Practical experience in building and analyzing A/B tests.
- •Ability to work with data and make decisions based on numbers (Google Sheets/Excel, analytical systems).
- •Ability to break down large tasks into measurable hypotheses.
- •Proficiency in using AI tools (e.g., creating landing pages or preparing banners without a designer for quick testing).
- •Bonus: Experience managing and curating external agencies and contractors (SEO, SMM, Paid ADS, etc.).
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