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Overview
Join EMCD as a Product Marketing Manager for Performa, a B2B payment product. Shape product positioning, launch GTM campaigns, and create marketing materials in a fully remote role. EMCD is an international Web3 and fintech company developing a product ecosystem for private users and businesses. We are currently looking for a Product Marketing Manager for Performa, a B2B payment product in active growth and scaling.
What you'll do
- •Formulate product positioning, messaging, and competitive advantages
- •Develop and test ICP, value proposition, and marketing hypotheses
- •Launch and manage GTM campaigns for new features, markets, and customer segments
- •Manage demand generation activities from idea to optimization of results
- •Create sales enablement materials: presentations, battle cards, one-pagers, objection handling guides
- •Prepare content for the sales funnel: case studies, whitepapers, landing pages, product briefs
- •Enhance Performa's presence in social media and relevant B2B crypto/fintech communities
- •Work on the product website, launch new pages, and improve existing ones
Conditions
- •Fully remote work format
- •Competitive salary
- •International team and global market
- •High level of autonomy and influence on the product
- •Opportunity to build product marketing almost from scratch and directly impact business growth
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