Product Marketing Manager

Join Talentgrator as a Product Marketing Manager to lead product positioning, go-to-market strategies, and enhance lead conversion in the iGaming sector. Own product positioning and messaging Define and refine ICP and target segments Plan and execute go-to-market (GTM) strategies Work closely with Product team on launches and feedback loop Partner with Performance Marketing to build and optimize funnels Improve lead quality and conversion (MQL → SQL) Create sales enablement materials (decks, use cases, messaging) Ensure alignment between Product, Marketing, and Sales

• •Own product positioning and messaging
• •Define and refine ICP and target segments
• •Plan and execute go-to-market (GTM) strategies
• •Work closely with Product team on launches and feedback loop
• •Partner with Performance Marketing to build and optimize funnels
• •Improve lead quality and conversion (MQL → SQL)
• •Create sales enablement materials (decks, use cases, messaging)
• •Ensure alignment between Product, Marketing, and Sales

• •Competitive salary.
• •A friendly and creative atmosphere.
• •Opportunities for professional growth and development.
• •Flexible working hours and remote work options.

• •1+ year in Product Marketing / B2B Marketing
• •Background in tech / iGaming / fintech / affiliate
• •Proven track record of launching products or features (GTM)
• •Define ICP and segmentation
• •Develop value proposition and positioning
• •Conduct customer research (custdev, interviews)
• •Analyze market trends and competitors
• •Translate product features into customer value
• •Strong understanding of B2B funnels and customer journey
• •Ability to work with data and optimize conversion
• •Cross-functional collaboration (Product, Performance, Sales)