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Overview
Join Figma as a Product Marketing Manager for Figma Weave in Tel Aviv, focusing on enterprise strategy and product launches. Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
What you'll do
- •Build enterprise GTM strategy for feature, model, and product launches
- •Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers
- •Lead the sales enablement motion
- •Own enterprise onboarding and adoption, from first use through expansion
- •Develop customer proof: case studies, success stories, and industry examples
- •Own enterprise-facing web pages and funnel
- •Work across the full range of product marketing — launches, content, positioning — wherever the team needs it, not limited to enterprise
Conditions
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
We'd love to hear from you if you have
- •6+ years in product marketing, with strong B2B/enterprise experience (the focus, not a strict requirement for every year of your background)
- •A track record building enterprise GTM from positioning through launch and enablement
- •Fluency with the sales motion — you've worked inside a sales cycle, not just alongside one
- •Experience working cross-functionally across product, growth, and sales
- •Comfort using AI tools to work efficiently — this is core to how the team operates
- •Strong storytelling and writing skills
- •Comfort with speed and ambiguity — priorities shift, and you move with them
While not required, it’s an added plus if you also have
- •Experience in creative tech or design platforms
- •Experience with partner-led or channel-led enterprise growth
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