Retention / CRM Manager

We are looking for a Retention / CRM Manager with expertise in building effective CRM strategies and increasing player LTV using Customer.io.

• •Develop and implement CRM strategies for player retention and reactivation.
• •Work with Customer.io at an expert level: build segments, create complex trigger chains, manage profile attributes, events, and automated campaigns.
• •Launch and optimize communications via Email, SMS, Web Push, and APK Push.
• •Create bonus campaigns, retention programs, and reactivation scenarios.
• •Analyze the effectiveness of CRM campaigns, conduct A/B testing, and improve key metrics.
• •Segment players based on behavioral, financial, and gaming metrics.
• •Collaborate closely with marketing, product, and analytics to enhance user experience.

• •Fully remote work format.
• •Opportunity for relocation to Cyprus.
• •International product in a rapidly growing iGaming sector.
• •Ability to influence CRM strategy, launch your own ideas, and see the results of your work.
• •A team that values initiative, expertise, and a desire to develop the product.
• •Competitive salary, discussed individually with successful candidates.

• •2+ years of experience as a Retention / CRM Manager in the iGaming sector.
• •Expert knowledge of Customer.io:
• •segmentation;
• •trigger chains;
• •managing profile attributes;
• •Broadcast campaigns;
• •Liquid templates.
• •Understanding of Customer.io data architecture:
• •differences between Identify and Track;
• •principles of storing and updating user attributes.
• •Experience with GEO Tier-2/Tier-3 markets.
• •Understanding of key CRM metrics: LTV, ARPU, Churn Rate, DAU/MAU, Retention Rate.
• •Ability to make data-driven decisions.