Senior CRM & Retention Manager
8.0/10
$0 – $3,000 USD
Remote
senior
about 3 hours ago
AI SummaryVerified by Aipplify AI
The vacancy is well-defined with clear responsibilities and requirements, but lacks some details on compensation and company presence.
AI quality score7.9 / 10
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Overview
Join an international iGaming company as a Senior CRM & Retention Manager to enhance player retention strategies and develop CRM as a key business function. We are an international product iGaming company that is actively developing in Tier-1 and LATAM markets.
What you'll do
- •Develop player retention and reactivation strategies across all lifecycle stages;
- •Design and launch automated CRM scenarios (Welcome, Retention, Reactivation, Upsell, etc.);
- •Segment players by behavior, activity, value, and lifecycle (RFM, VIP, LTV);
- •Create personalized communications, bonus mechanics, promotions, and gamification elements;
- •Plan CRM campaigns and test new hypotheses;
- •Analyze the effectiveness of CRM activities (Retention, ARPU, LTV, Open Rate, CTR, CR, ROMI, etc.) and identify growth opportunities;
- •Collaborate closely with Product, Marketing, VIP, and Analytics;
- •Influence the development of CRM processes and propose new solutions.
Conditions
- •Work in a fast-growing international iGaming project;
- •Flexible work format: Cyprus, Europe, or Ukraine;
- •Possibility of relocation to Cyprus (if desired);
- •High degree of autonomy and the opportunity to influence CRM development;
- •21 days of paid vacation per year, 3 additional days off, 25 days of paid sick leave.
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