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Overview
We are looking for an experienced Digital Strategist to develop an integrated digital strategy for the relaunch of our client's product.
What you'll do
- •Develop a full-funnel digital strategy (Awareness — Engagement — Conversion).
- •Define the role of key channels: Meta, TikTok, YouTube, Google Display, E-commerce, etc.
- •Create content pillars and messaging for different audience segments.
- •Develop an influencer strategy, including creator selection and collaboration approach.
- •Propose conversion mechanics (digital sampling, landing page, retargeting).
- •Build campaign phases (Pre-launch, Launch, Sustaining).
- •Define KPI framework and reporting metrics.
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