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Overview
Join Plurio as a Senior Marketing Analyst to leverage AI in media buying analytics, optimizing performance across channels and building analytical workflows. Plurio is the AI agent for media buying teams running $300K–$15M/month on Google, Meta, and TikTok. It connects to your internal backend data and your ad accounts, automates analysis and optimization, saves 50% of time, and boosts ROAS by 10–30%.
What You'll Own
- •Marketing attribution & measurement: Own how we model attribution and measure performance across channels — first/last/multi-touch, custom windows, cross-channel paths, LTV-driven logic for complex funnels.
- •Cross-channel & funnel analysis: Connect paid media, on-site behavior, CRM, and backend revenue into one end-to-end view.
- •Paid-channel analytics (Meta & Google): Read these platforms like an operator and turn that into reallocation and optimization decisions.
- •AI-driven analytical workflows: Build the workflows, queries, and automations that do the heavy lifting using AI agents.
- •Dashboards & insight delivery: Build clear, accessible dashboards and reporting that make insight usable by the team and clients.
Requirements
- •Strong understanding of marketing analytics and attribution.
- •Proficiency in SQL.
- •Experience with AI-driven analytical tools.
- •Ability to build clear dashboards and reports.
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