Senior Vice President & General Manager, Commercial Operations

Foundry is seeking a Senior Vice President & General Manager for Commercial Operations to lead operational performance and customer experience in a B2B technology media organization, ensuring sustainable growth and profitability.

We are seeking a strategic and transformational business leader to serve as Senior Vice President & General Manager, Commercial Operations for one of the world’s leading B2B technology media, marketing services, and audience intelligence organizations.

#### Commercial Operations Leadership

• •Serve as General Manager for the Commercial Operations organization, responsible for operational performance, customer outcomes, and long-term value creation.
• •Lead the strategy and execution of a global organization supporting approximately $100 million in annual revenue.
• •Define and execute the long-term operating roadmap across all commercial delivery functions.
• •Identify opportunities to expand capabilities, improve scalability, and create competitive differentiation.
• •Establish a modern operating model that balances growth, customer experience, profitability, and efficiency.

#### Revenue Realization & Customer Outcomes

• •Own the successful delivery and execution of all client commitments across demand generation, content syndication, advertising, marketing services, and data-driven solutions.
• •Partner closely with Sales leadership to maximize revenue attainment, client retention, and account expansion opportunities.
• •Establish operational frameworks that ensure programs consistently deliver measurable customer outcomes.
• •Drive accountability for campaign quality, lead quality, client satisfaction, renewal readiness, and overall customer success.
• •Ensure operational excellence across all customer-facing delivery functions.

#### Commercial Strategy & Executive Partnership

• •Partner with the Chief Revenue Officer to ensure commercial commitments are deliverable, scalable, profitable, and capable of producing exceptional customer outcomes.
• •Partner with the Chief Marketing Officer to optimize campaign effectiveness, customer engagement, audience insights, and market-facing performance.
• •Collaborate with Product, Technology, Data, Finance, and Customer Success leaders to align business strategy with operational execution.
• •Serve as the primary bridge between commercial strategy and delivery execution across the organization.

#### Delivery Excellence & Operational Innovation

• •Establish world-class operational standards, governance models, service-level expectations, and quality frameworks.
• •Drive continuous improvement initiatives that improve efficiency, responsiveness, quality, and profitability.
• •Lead transformation initiatives focused on automation, AI adoption, workflow modernization, and scalable delivery models.
• •Develop operational systems that enable growth without proportional increases in cost structure.
• •Foster a culture of innovation and accountability across the organization.

#### Data & Intelligence Strategy

• •Oversee Data Operations and Performance Analytics as strategic business functions.
• •Ensure the quality, integrity, governance, and scalability of Foundry’s audience, prospect, and intelligence assets.
• •Develop operational frameworks that maximize the value of first-party data, audience insights, and intent-driven capabilities.
• •Partner with Product and Technology teams to improve data utilization, measurement methodologies, and AI-enabled decision making.
• •Establish performance measurement frameworks that provide visibility into campaign effectiveness, customer outcomes, and business impact.

#### Business Leadership & Value Creation

• •Own the operational performance of a business supporting approximately $100 million in annual revenue.
• •Improve delivery economics, customer lifetime value, retention, profitability, and operational leverage.
• •Establish goals and metrics across customer experience, service delivery, operational efficiency, and financial performance.
• •Translate corporate strategy into actionable operating plans and measurable business outcomes.
• •Partner with Finance on budgeting, forecasting, workforce planning, and resource allocation.
• •Identify opportunities to develop new service capabilities, operational innovations, and scalable delivery models that create long-term enterprise value.

#### Leadership & Organizational Development

• •Lead and develop a high-performing global organization of approximately 150 professionals.
• •Build leadership succession plans and organizational capabilities that support future growth.
• •Recruit and develop top operational, analytical, and customer-focused talent.
• •Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• •Serve as a key member of the company’s Executive Leadership Team.

• •15+ years of executive leadership experience within B2B media, marketing services, demand generation, advertising technology, SaaS, data, information services, or related industries.
• •Experience operating as a General Manager, SVP, COO, or senior operational leader with responsibility for large-scale commercial delivery organizations.
• •Proven success leading organizations with 100+ employees across multiple functions and geographies.
• •Demonstrated ability to scale commercial operations while improving customer outcomes and profitability.
• •Deep understanding of demand generation, marketing services, digital advertising, customer success, analytics, and data-driven business models.
• •Experience leading transformation initiatives involving automation, AI, operational modernization, or organizational redesign.
• •Strong financial acumen with experience managing budgets, operating plans, and revenue-supporting organizations.