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Overview
Perplexity is seeking a Solutions Product Marketing Manager to own GTM strategy for key verticals like Finance and Healthcare, focusing on enterprise AI adoption. Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting.
What you'll do
- •Own vertical GTM as a system, not one-off campaigns
- •Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
- •Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
- •Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
- •Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
- •Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
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